Thursday, October 11, 2012

Projects

Please identity the topic & approach of your "group" project by Sun., Oct. 14, 4 p.m.

10 comments:

Faith said...

Tanique and I would like to choose the Apple advertisement parody video option for our project. We would like to use some of the information the NYT's Charles Duhigg has uncovered about health, safety, human rights and labor violations at Apple’s Foxconn factories in China to illustrate the concept of “questioning technology” and embrace the concept of deep ecology. (http://www.nytimes.com/2012/01/26/business/ieconomy-apples-ipad-and-the-human-costs-for-workers-in-china.html?ref=global-home&_r=1& ) Also, Apple is announcing the release of the new iPad mini on Oct. 23, so if a new commercial comes out around then, we envision parodying the new commercial in order to be on-trend and original, however, this may not be possible.

Unknown said...

I'll be working with JP and we are looking in the direction of a parody. We weren't exactly sure but we know that there are a lot of forms of media out there to target, including advertising. I think it would be funny to show a realistic side of fast food like mcDonalds with all the happy stuff that they pander to the people while shoveling garbage in their mouths. I think you could do a really good parody of most products by displaying the actuality of the product and sarcastically saying all the false attributes they use to market.

Carolyn Quimby said...

Danielle, Angela, and I are going to do a parody of twitter. We're going to make a video where we analyze the way twitter jargon has crossed over into the real world conversation. We also want to show how people get their news in 140 characters or less and that most of the time they don't take the time to investigate further.

Unknown said...
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Bianca Mendez said...

Devin and I are doing our project based on a recent New York Times article called "Last Called for College Bars." The article was about how the role of college bars are declining due to advancements on social media. Now students can figure out their Saturday Night plans with the help of Facebook, Twitter, and other social media. With that being said we are going to do a parody of the article set in a college bar, but instead of socializing we are going to be texting/ taking photos and uploading them on Instagram, and using all possible forms of social media. Our parody will incorporate the use of twitter language, Facebook statuses, and Instagram photos, to show the lack of socialization that the article describes.

Unknown said...

Grace and I wish to do a podcast about social media sites (the most prevalent being Facebook) and digital cookies created for personalized advertisement. Even though all this money and data is used to follow you around the internet and latch on to what you click, few people know about it and many just don't pay attention. While it has mostly been excepted as a necessary evil of being online, this type of web "stalking" can be downright creepy at times and should be explored.

RogerG said...

Zach and I are going to do a piece on the deceptive language of politicians. We are going to focus on how politicians prevaricate about important issues, masking the truths about social, environmental and economic problems through false truths and misleading language.

This project is going to take a video form, which may or may not be podcast-y. It would include a few particular political speeches, which we will fact-check, then examine and analyze with the help of linguistics and poli sci professors.

Howie Good said...

zach & roger --

what's the media or media technology tie-in? postman's theories? politics as image-based commumication?

Unknown said...

Sorry about the lateness of the blog! Jordan and I have decided that we are going to do a video parody of Instagram. We will have a contest between professional photographers with real-life, famous photos against amateur Instagramers. The Instagramed photos will be of silly things like flowers and coffee mugs (which are the most popular on Instagram) and the public will be more impressed by those rather than the professional ones. It will demonstrate how the expection for photography is shifting to favor amateur shots and not so much impressive photos. It will also show how technology is generalizing decent photography and how everyone can be a photographer now.

Unknown said...

Hannah and I are working on the idea of how marginalized groups are placated in marketing campaigns.

This could use a lot of narrowing down, but here's the gist:

Project idea:
-Focus specifically on channels that directly market to specific demographics

-BET for black people

-Oxygen, OWN, Lifetime for women

-LOGO, Bravo for homosexuals

-Spike for heterosexual men

Concentrate on the advertising that is blatantly geared toward these respective demographics. Examples that come to mind is ads for the dating site "howblackpeoplemeet.com," which I've never seen on any channel except for BET, alterations of commercials that sub quick shots of gay couples to substitute shots of heterosexual couples in ads for travelocity and yoplait, to name a few.

This is pretty good, it's where I got a lot of the examples I just mentioned:

http://current.com/shows/infomania/90614099_thats-gay-commercials.htm

I think the focus should probably be on advertising, but other ways we could incorporate media depictions of these particular demographics could be on the programming of each of these channels-- Spike has a show called "Manswers" that asks day-to-day questions, and various men on a panel attempt to give the manliest, most hetero tough guy answers that completely stereotype what it means to be a man.

Also, we might want to keep it narrowed to television media, but I picked up an issue of Out that is completely about the way the dawn of television shaped America's views of gays and how that's evolved through the years. That got me thinking about magazine ads for magazines that are targeting these same demographics (GQ, Details, Cosmo, etc). But this might be broadening our topic a little too much.

This is also good on the topic of magazines:

GQ's gay readership:

http://gawker.com/156585/study-gq-is-the-gayest-magazine-ever

An apparent denial of GQ's gay readership and reassurance to heterosexual readership that reading GQ is totally not gay and doesn't make you a pussy (from GQ's July 2011 issue), it's called "How to Tell if You're a Pussy":

http://www.gq.com/entertainment/humor/201107/are-you-a-pussy-quiz

Form-wise, Hannah and I have decided that we will most likely make a mock-up magazine of sorts that lampoons the advertising and content of these demographic specific magazines and channels.